BlueCheck Ukraine

Transforming disparate pieces of a marketing effort into a well-oiled machine

Like many start-ups, BlueCheck Ukraine’s initial marketing and communications effort was more ad hoc than structured and planned. When BlueCheck turned to LHC, their initial request was that we keep the wheels turning by putting out a monthly newsletter, social content, and an impact report. However, we saw great possibility to level up BlueCheck’s communications and visual strategy. Instead of simply keeping things moving, we transformed the newsletter to be a driver of donations, streamlined social media to get more engagement, tweaked the website to be more effective, created an impact report to support BlueCheck’s outreach effort, and designed additional collateral to professionalize BlueCheck’s look and feel.