THE BILL GATTON FOUNDATION
Creating a logo and website to reflect the essence of a foundation’s namesake
The trustees of the newly-launched Bill Gatton Foundation wanted a logo and website that honored the essence of Bill Gatton’s philanthropic vision and endeavors, which were reflected in his favorite poem, “The Bridge Builder.” To illustrate this vision, LHC pulled out all the stops to arrive at the right logo, tagline, and messaging and to create a website that memorialized Mr. Gatton and his generosity.
Services
Messaging Strategy
Logo Creation
Website Design + Build
Messaging Strategy
As keepers of Bill Gatton’s legacy, the trustees of the foundation were highly attuned to every word chosen to tell Mr. Gatton’s story. Careful listening and deep reflection helped LHC to develop the foundation’s narrative arc and tagline.
Logo Creation
The logo process involved several rounds of iterations to get it just right. It was important to the trustees that the logo encapsulate Mr. Gatton’s legacy and love for helping the next generation, as well as his fondness for a poem that beautifully described his intention to use the foundation to “build bridges.”
Website Design + Build
LHC designed a website that would go beyond describing The Bill Gatton Foundation’s investments to serve as a lasting testament to Mr. Gatton’s remarkable legacy. Visitors to the site can find inspiration from this extraordinary businessman and philanthropist.
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